The Dubai International Film Festival (DIFF) is the leading film festival in the region. Since its inception in 2004, the festival has served as an influential platform for Arab filmmakers and talent at an international level, by spearheading the cinema movement in the region. he DIFF is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai. It is a not-for-profit cultural event, presented and organised by Dubai Entertainment & Media Organization.The DFM is now considered the leading industry platform in the region and the gateway to the one of the fastest growing film and TV markets in the world. It provides unprecedented access to the decision-makers from the Middle East, Asia and Africa. With an annual attendance of 2,500 executives from more than 65 countries, the market is the perfect place to forge new business collaborations. The DFM offers excellent visibility to buyers, sellers, service providers and industry professionals through exhibition spaces, networking opportunities and a thoughtfully curated film library.