The Berlin International Film Festival , also called the Berlinale, is one of the world’s leading film festivals and most reputable media events. It is held annually in Berlin, Germany.Founded in West Berlin in 1951, the festival has been celebrated annually in February since 1978. With around 300,000 tickets sold and 500,000 admissions it is considered the largest publicly attended film festival worldwide based on actual attendance rates. Up to 400 films are shown in several sections, representing a comprehensive array of the cinematic world. Around twenty films compete for the awards called the Golden and Silver Bears. Since 2001 the director of the festival has been Dieter Kosslick.The European Film Market (EFM), a film trade fair held simultaneously to the Berlinale, is a major industry meeting for the international film circuit.^[7] The trade fair serves distributors, film buyers, producers, financiers and co-production agents. The Berlinale Talent Campus, a week-long series of lectures and workshops, gathers young filmmakers from around the globe. It partners with the festival itself and is considered to be a forum for upcoming artists.^[8]